InfoMedia is committed to providing world-class services and products. The
creative process is not a science, rather an art, and sometimes, it is hard
to know how to communicate your graphic needs to convey both the science and
the art of the science. This document is a tool to help you prepare for and
begin defining your graphic design needs. The following are some ideas to
help you formulate the message you would like the design to tell. Each
graphic product, when designed well, tells a story. Knowing what you want
the design to tell is important. InfoMedia assists you in the "telling."
- Are there samples of existing posters, logos, photos,
etc.? Providing examples of what you do like, or even what you don’t
like, is always helpful. InfoMedia can base design on existing images.
- What is the conference, workshop, or meeting title?
What is the focus of the meeting?
- Are there any colors that you would like to use in
the new artwork to match an existing logo, event theme, or University
- Size is another consideration. Posters can be printed
at any size, but for cost and ease of printing and shipping, InfoMedia
suggests two sizes, printable in portrait (taller than wide) or landscape
(wider than tall) orientation. These sizes are 11"x17" and 15"x23." The posters may be scored and folded in
half to fit standard envelopes.
- Postcards or letter size flyers are also an option
for smaller workshops or budgets.
The following are some general tips to
help you when working with committees.
- If making decisions as a committee, it is best to
appoint one key person for working with the InfoMedia Visual Media
Services team. This person should be in a position to make final
- It is important that the committee agrees on a logo or
poster concept before design work begins. Use the
questions in the introduction to help your brainstorming
- InfoMedia is available to help
you work with your committee. If you would like a Graphics Specialist
to attend a committee meeting, complete the Conference Services Graphic
Arts Request Form. If you already have a InfoMedia Job Number, contact
your Graphics Specialist.