InfoMedia is committed to providing world-class services and products. The creative process is not a science, rather an art, and sometimes, it is hard to know how to communicate your graphic needs to convey both the science and the art of the science. This document is a tool to help you prepare for and begin defining your graphic design needs. The following are some ideas to help you formulate the message you would like the design to tell. Each graphic product, when designed well, tells a story. Knowing what you want the design to tell is important. InfoMedia assists you in the "telling."

• Are there samples of existing posters, logos, photos, etc.? Providing examples of what you do like, or even what you don’t like, is always helpful. InfoMedia can base design on existing images.
• What is the conference, workshop, or meeting title? What is the focus of the meeting?
• Are there any colors that you would like to use in the new artwork to match an existing logo, event theme, or University affiliation?
• Size is another consideration. Posters can be printed at any size, but for cost and ease of printing and shipping, InfoMedia suggests two sizes, printable in portrait (taller than wide) or landscape (wider than tall) orientation. These sizes are 11"x17" and 15"x23." The posters may be scored and folded in half to fit standard envelopes.
• Postcards or letter size flyers are also an option for smaller workshops or budgets.

The following are some general tips to help you when working with committees.

• If making decisions as a committee, it is best to appoint one key person for working with the InfoMedia Visual Media Services team. This person should be in a position to make final decisions.
• It is important that the committee agrees on a logo or poster concept before design work begins. Use the questions in the introduction to help your brainstorming session.
• InfoMedia is available to help you work with your committee. If you would like a Graphics Specialist to attend a committee meeting, complete the Conference Services Graphic Arts Request Form. If you already have a InfoMedia Job Number, contact your Graphics Specialist.